From last year, but one of my favorite commercials.
The Cosmopolitan of Las Vegas:
This is The Cosmopolitan of Las Vegas' 30-second TV ad, intended to pique the curiosity of our guests and evolve the campaign "Just The Right Amount of Wrong." Directed by the writer and director of Leaving Las Vegas, Mike Figgis, the new commercial challenges expectation with music from Mos Def, retro imagery and a story line that leaves the viewer looking for more. It is as unique as the Cosmopolitan guest.
The campaign originally premiered during The Kentucky Derby (July 2014) and returns to the airwaves for the return of the epic series 24 on May 5.
The model featured is Elle Joslyn. Song from: Twilite Speedball - Mos Def - The Ecstatic
Today, the designer is marveling in the world around him. “It’s great just being alive again,” he says, “and every experience is new.” He adds, in a confidential whisper, “I’ve never done this sober before. And I have to keep reminding myself that it’s actually quite normal. It’s actually quite nice, John.”