Excellent critique of the magazine by Emma Davenport for Worn Through: Musings on The Gentlewoman, a fashion magazine for the thoughtful reader?
The current issue features a vibrant coral front cover that creates a frame around the black and white photographic portrait of Vivienne Westwood from the shoulder upwards. This singular image is given the simple banner of ‘Vivienne’. The magazine’s title is the only other wording on the front cover and both use black Helvetica typeface. There are no further captions alluding to the content within although on opening the magazine, there are approximately 62 pages of advertorial before I reach the contents and contributors lists. Despite the very minimal exterior, the first section seems no different to any other Vogue or Harpers Bazaar. In fact, The Gentlewoman seems no less keen on being desired for its ‘must have’ status than Vogue did when Condé Nast took over at the turn of the 20th century.
Breward (2003) suggests that magazines play a crucial role in imagining how we might play out a diverse cast of fashionable lifestyles. The published fashion image not only suggests what’s to come but allows us to dream of possibilities that are often far removed from our socio-economic realities. The difficulty with The Gentlewoman is that due to its self aware sense of academic and subcultural identity, suspension of belief is not an option. The Gentlewoman is too aware of its own ironies on the one hand, its commitment to historical accuracy on the other.