Who has the best fashion media website these days? In my opinion Vogue, with Vogue.com. I think they nailed it last year when they released their latest design. That was in August 2014, at which time they claimed 3.3 million unique visitors a month. Today, according to Conde Nast, the site brings in 6 million unique visitors a month. That is pretty impressive, and by August this headline would most likely read "more than double".
The site has 94 million pageviews to go along with the 6 million uniques.
[I think the 5 billion "Press Impressions" above mean ad impressions? If so, it would equate to 5million cpm, which lets say at a $10cpm would equate to $50 million in revenue/month. Does that sound right?]
Back to the design. Besides being clean, clear, easy to navigate, and works on both computer and mobile, the site has two similar concepts designed to keep you within it's confines. The first is the auto loading of content on the categories' main pages, which allows you to keep scrolling down and it'll spit out more and more content in an endless stream (on style.com you have to manually click "load more"). The second and pretty clever-er trick is: once you're in an article page and you continue to scroll down to the bottom of it, the next article automatically loads. The wizardry here, that caught my attention, is that the URL in the browser changes automatically with it as well. I like to know how they did that trick, but I think these two things have a lot to do with the increase in pageviews, and mostly likely ad impressions.
There's much more to dig into but this is what I wanted to highlight quickly. As to other websites I like as well: Style.com & Vogue UK. But the one that needs a major overhaul is Vogue Italy, which is definitely out of web design fashion.