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Category: News

Silent Paris Opening New NY Agency, Heroes

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Silent Paris is trying their hand in NY once again, with Heroes Models. They're in the process of setting things up for a late summer debut.

Steven Meisel & Vogue Italia Might Have Parted Ways

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1998-2015. So the rumors swirl. Disagreement with Franca Sozzani over a cover shoot, him moving to W (he shot the last W cover), M&M taking over VI, Kim & Kanye? Nothing is confirmed but June is around the corner and we're about to find out when the new cover comes out...

A Slow, Painful Death

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On Traditional magazines.

Ad Week: Lucky Magazine Goes Quarterly

WWD:


After that, the March newsstand was pretty much a bloodbath, continuing publishers’ ongoing struggles and the reason many editors (and the Magazine Publishers Association) have changed their tunes in recent years and begun insisting that newsstand sales aren’t a true measure of a title’s strength in the days of digital replicas and so on.

The Net Set


Description:


The NET SET, powered by NET-A-PORTER.COM

The NET SET takes you shopping with the most stylish people in the world. Join our exclusive Style Council including Poppy Delevingne, Laura Bailey, Liberty Ross, Julia Restoin-Roitfeld, Sofia Sanchez de Betak and more, plus keep up with a whole community of fashion-loving members on the social shopping network we have all been waiting for.

The NET SET is invite only. No invite code? Don't worry. Download the app, enter your details and you will be added to the waiting list.
Alternatively, you can request an invite from thenetset.com

Once you have an invitation you can:
•    Create your own profile so other members can find and admire you - Be part of the ‘in’ crowd
•    Discover what pieces the world’s most stylish people are loving right now, plus every item in the app is available to buy - See it, love it, shop it!
•    Keep up with our Style Council - people whose style you can admire and shop along with
•    Find and join your own Style Tribes - like-minded members and designers who share and inspire your style
•    Choose from over 400 of your favorite designers to admire, including Gucci, Isabel Marant, Michael Kors, Saint Laurent, Stella McCartney, Victoria Beckham and many more
We’d love to hear what you think of this app ­ please email thenetset@net-a-porter.com with your feedback.

UK's ASA Goes After Miu Miu

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The UK publishers are lucky there isn't an Editorial Standards Authority. Imagine the mayhem that would ensue then.

The Guardian:


The ASA [Advertising Standards Authority ] said that the model’s youthful appearance, minimal makeup and slightly-too-large clothes contributed to the impression that she was under 16.

The decision to shoot the ad through a partially opened door, with the model reclining on a bed, gave the image a “voyeuristic feel”.

“We considered that the crumpled sheets and her partially opened mouth also enhanced the impression that her pose was sexually suggestive,” the ASA said.


Thailand is cool with it:

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It's Just Business

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Following Condé Nast's plans with Style.com & Vogue. Here are some action taking place with WWD & Refinery29.

WWD has released it's first weekly [print] issue and made most of it's articles available on its website.

The issue's theme is Who will build the powerhouse brands of tomorrow? A look at six of the industry's best bets. Those 6 are:


1- THE ROW: THE QUIET ONES
2- CHRISTOPHER KANE: THE STARGAZER
3- ALEXANDER WANG: THE ENERGIZER
4- PROENZA SCHOULER: THE ORIGINALS
5- CHITOSE ABE: THE ENIGMA
6- J.W. ANDERSON: THE THINKER


Fashionista has a good article with interviews about the direction WWD is taking overall.


Meanwhile, the weekly Wednesday print edition opens new possibilities for in-depth and topical industry coverage. The most striking change from the daily is the image resolution and paper, which allow for better graphic design. "[In a daily newspaper], style is subordinate to the substance, of getting the information on the page," he said. "Now, with this more sophisticated format, we're looking at style and substance finding a greater equilibrium." The advertisers are responding to that visual change, too.


Meanwhile, Some news on Refinery29. WWD reports:


Refinery 29 is dipping into video in a big way. The fashion and beauty Web site unveiled a host of new programs at its first Newfront presentation held at Skylight Modern in New York on Wednesday.

The company said it would add 29 video programs, including scripted comedies, tutorials and documentaries. Videos will cover a range of topics including style, politics, food, sex, health, wellness, travel and beauty. It’s part of a larger mission for the company to shrug off its image as a fashion and beauty-centric blog that also produces sponsored content for brands, and become a site for original storytelling both in video and in print.


As for the numbers, The NY Times reports as well on Refinery29:


Refinery29, a fashion and lifestyle media company, will announce on Tuesday that it has closed a $50 million round of financing from Scripps Networks Interactive and the advertising giant WPP. The investment values the company at about $300 million, according to a person with knowledge of the deal, and brings its total financing to $80 million.

...

The site grew to 15.9 million unique visitors in the United States in March, from 6.7 million in the same period last year, according to comScore. Refinery29 said its internal Google analytics showed traffic of about 25 million monthly unique visitors globally.

W & IMG Team Up On Model Search

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Fashionista:


Now, IMG is taking its international hunt to the next level by partnering with W magazine on the glossy's first-ever model search, which officially kicks off on Thursday. By tagging photos with #WmagModelSearch and #WLYG, hopefuls can have their photos seen (and judged) by the likes of Edward Enninful, W's style and fashion director, as well as famed photographer Mario Sorrenti, who both have worked with the likes of Lara Stone, Kate Moss, Daria Werbowy and many more over the years. If there is a duo who can truly launch a model's career into the stratosphere, it's this one.

“W is known for discovering fresh faces, spotlighting who’s next, and nurturing new talent, so we’re thrilled to team up with IMG for our first-ever model search,” said Enninful in a release about the competition. “Social media provides models with a new platform for expression and it is more powerful than ever — it can truly propel their careers — and we’re excited to be part of this movement.”

Condé Nast To Turn Style.com Into E-Commerce Player

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BoF: Condé Nast to Transform Style.com into Global E-Commerce Player


BoF can exclusively reveal that Condé Nast’s long-anticipated global e-commerce launch, set for the autumn, will transform Style.com into a shopping site and bring its editorial coverage under the umbrella of American Vogue.

...

... its editorial content will be migrated to a new url, voguerunway.com, under the umbrella of American Vogue.

Vogue.com's New Site Almost Doubles It's Traffic In Less Than A Year

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Who has the best fashion media website these days? In my opinion Vogue, with Vogue.com. I think they nailed it last year when they released their latest design. That was in August 2014, at which time they claimed 3.3 million unique visitors a month. Today, according to Conde Nast, the site brings in 6 million unique visitors a month. That is pretty impressive, and by August this headline would most likely read "more than double".

The site has 94 million pageviews to go along with the 6 million uniques.


[I think the 5 billion "Press Impressions" above mean ad impressions? If so, it would equate to 5million cpm, which lets say at a $10cpm would equate to $50 million in revenue/month. Does that sound right?]


Back to the design. Besides being clean, clear, easy to navigate, and works on both computer and mobile, the site has two similar concepts designed to keep you within it's confines. The first is the auto loading of content on the categories' main pages, which allows you to keep scrolling down and it'll spit out more and more content in an endless stream (on style.com you have to manually click "load more"). The second and pretty clever-er trick is: once you're in an article page and you continue to scroll down to the bottom of it, the next article automatically loads. The wizardry here, that caught my attention, is that the URL in the browser changes automatically with it as well. I like to know how they did that trick, but I think these two things have a lot to do with the increase in pageviews, and mostly likely ad impressions.


There's much more to dig into but this is what I wanted to highlight quickly. As to other websites I like as well: Style.com & Vogue UK. But the one that needs a major overhaul is Vogue Italy, which is definitely out of web design fashion.

Did Industrie Magazine Shutter?

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I noticed this morning that industriemagazine.com's website forwards you to style.com. Their last issue was No.7, released in July 2014. Their Twitter account has not been updated since October 2014. Their Facebook page has not been updated since August 2014. So, what have you guys heard? Leave a comment of shoot me an email.