The Apple Watch certainly multi-tasks and looks terrific, although most of us will deploy a fraction of its potential.
Would I like one? Yes. I love watches, and I'm a sucker for a good looking gadget.
...the company is entering the style arena. It should be one hell of a show.
What’s more, just as the iPod, iPhone and iPad created a whole new leather goods category dedicated to carrying tech accessories, I would also expect a similar mini-industry to sprout up around the new Apple Watch. Might traditional luxury brands like Hermès, Gucci or Louis Vuitton create their own straps or accessories for Watch?
Watch this space. Apple has just completely changed the game.
Tech companies think ‘style is easy, just sprinkle on top with a couple of celebrities’. Today it looks like Apple came prepared, and is moving into style with style!”
I tried to absorb the vast possibilities of personalisation and a fantasy of functions.
And I still don’t know whether the fashion world will embrace this smartest of watches, or whether a new generation that has its phone as a timepiece will find the wristbands compelling.
“The Apple Watch will be a status symbol to carry,” —Eric Wilson / InStyle Magazine
“It is immaculate in terms of how function meets design. The issue is really about how much people want to wear something so clearly, essentially an amazing gadget,” —Alexandra Shulman / British Vogue
I didn't think I was going to wear it pre-announcement, and now, absolutely," —Joe Zee
"I think it's going to be huge," —Joanna Coles / Cosmopolitan editor-in-chief
"It's kind of dorky," —Alexa Chung.
"I would never replace my Rolex for that watch.” —Todd Snyder / Designer
Most iPhone users will eventually use/wear it. Some before others, naturally. If you can't imagine yourself without a smartphone in 2014, this will be the case, a few years from now, with the Apple Watch. Which is why Apple didn't need to worry about the fashion crowed: You're wearing the Apple Watch for the technology/functionality/and life enhancements it brings you, not fashion; and if its technology is irresistible then people will wear it.