Next Management has tapped the artist to give its spring 2015 show package (freshly printed model cards to hand out at castings) the Abraham treatment. Next’s roster of top girls — Aline Weber, Suvi Koponen, Lily McMenamy, Arizona Muse, Meghan Collison and Binx Walton among them — each get a pair of images: one sliced, rearranged and artfully obscured with cutouts of editorial images from Abraham’s personal archive; the other is the original model shot with her measurements printed across it.
“Everyone in the industry is familiar with agency show cards and how it works, but I wanted to create something a little more arresting than just [the typical] model Polaroids,” Abraham says. “It was about finding some way to create an original image without completely taking away the focus from the girl.”
Faith Kates, the founder of Next and a longtime fan of Abraham’s, had been eager to spruce up her agency’s show package for some time. “We kept going back to Doug’s images,” she says. “They’re so powerful and intelligent. Most of the images that he uses are taken from iconic [editorials] that we all have admired over the course of time.”