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Category: Lingerie

Hopeless Lingerie Video

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We looked at Hopeless Lingerie last year. They've now built a website where they showcase a few editorials of their collections. They've also produced the below video of their SS13 collection.

 

'Free Spirit' Viktoria Orlicka by Emre Guven for Elle Turkey February 2013 [Editorial]

Viktoria Orlicka by Emre Guven for Elle Turkey February 2013 1

Free Spirit
Elle Turkey February 2013

Photographer: Emre Guven
Stylist: Hafize Celikturk
Makeup: Ali Riza Ozdemir
Hair: Ibrahim Zengin
Manicure: Fatos Sahbudak
Model: Viktoria Orlicka
[...]

Viktoria Orlicka by Emre Guven for Elle Turkey February 2013 2 Viktoria Orlicka by Emre Guven for Elle Turkey February 2013 2 Viktoria Orlicka by Emre Guven for Elle Turkey February 2013 2 Viktoria Orlicka by Emre Guven for Elle Turkey February 2013 2 Viktoria Orlicka by Emre Guven for Elle Turkey February 2013 2 Viktoria Orlicka by Emre Guven for Elle Turkey February 2013 2

Jeisa Chiminazzo by Mary Rozzi for La Perla SS 2013 Lingerie Collection Video

Fleur du Mal



Style File: A Lingerie Pioneer Explores A Brave New World: Ready-To-Wear

The art of seduction is hard to master, but confidence-boosting lingerie never hurt. Enter intimates maven Jennifer Zuccarini—a co-founder of Kiki de Montparnasse and former design director at Victoria’s Secret—and her newly-launched Fleur du Mal, a collection that celebrates undressing and dressing up in equal measures—which is to say it’s half-lingerie, half ready-to-wear.

“I’ve always had a vision for this brand,” she explains, “This idea of, Okay, there’s this gorgeous sheer blouse or dress. What’s the perfect thing to wear underneath it?” She’s now making both: provocative yet sophisticated underpinnings as well as similarly sensual separates and even a gown or two. From the delicate chiffon blouses to a button-front, A-line leather skirt down to the special occasion balconette bra and matching garters, the full range is a dream wardrobe for a wife—or a mistress.

Gisela Suite Lingerie 'Touch Me Softly' [Film]

How Free People Keeps the Naughty Out of their Panties

Free People

Undies under undies

Someone pointed this out to me, and I get why they're doing it, but from a product presentation point of view this does not look good at all: it's cheep and ugly. It could be that the modeling agencies dictate this, to begin with, and the brands have no choice but to comply. But there are better solutions.

So how does their mother ship, Anthropology, treat This? About the same way (yellow), unless it's less obvious, then they seem to forgo it (black). And what is Victoria's Secret's solution? Just turn the model around, and keep the secret a secret (below right).

My favorite solution is what Nancy Meyer do on their website: a simple hand covering (last image). It does the job, in a more elegant way. I'm not surprised they figured this out, since they represent French Lingerie. The only thing I would recommend they add is a picture of the product, against a white background. So you can at least see the design.

Anthropologie yellow Anthropologie yellow Anthropologie yellow Anthropologie yellow

Watch Paz de la Huerta in Agent Provocateur's Campaign Video [Part 1]


Agent Provocateur - Always Remember Your Agent Provocateurs  - Part 1.

One of the best they've done. Details of the campaign here.

Lise Charmel Lingerie

Lise Sharmel Lingerie 2011
Lise Charmel Lingerie 2011. Give the below time to load.

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