The art of seduction is hard to master, but confidence-boosting lingerie never hurt. Enter intimates maven Jennifer Zuccarini—a co-founder of Kiki de Montparnasse and former design director at Victoria’s Secret—and her newly-launched Fleur du Mal, a collection that celebrates undressing and dressing up in equal measures—which is to say it’s half-lingerie, half ready-to-wear.
“I’ve always had a vision for this brand,” she explains, “This idea of, Okay, there’s this gorgeous sheer blouse or dress. What’s the perfect thing to wear underneath it?” She’s now making both: provocative yet sophisticated underpinnings as well as similarly sensual separates and even a gown or two. From the delicate chiffon blouses to a button-front, A-line leather skirt down to the special occasion balconette bra and matching garters, the full range is a dream wardrobe for a wife—or a mistress.
Undies under undies
Someone pointed this out to me, and I get why they're doing it, but from a product presentation point of view this does not look good at all: it's cheep and ugly. It could be that the modeling agencies dictate this, to begin with, and the brands have no choice but to comply. But there are better solutions.
So how does their mother ship, Anthropology, treat This? About the same way (yellow), unless it's less obvious, then they seem to forgo it (black). And what is Victoria's Secret's solution? Just turn the model around, and keep the secret a secret (below right).
My favorite solution is what Nancy Meyer do on their website: a simple hand covering (last image). It does the job, in a more elegant way. I'm not surprised they figured this out, since they represent French Lingerie. The only thing I would recommend they add is a picture of the product, against a white background. So you can at least see the design.
New lingerie brand: Daisy & Elizabeth, with their Spring/Summer 2012 Collection.
Daisy Hartmann and Elizabeth NeSmith met in 2007 while studying intimate apparel design at the Fashion Institute of Technology in New York City. As friends, roommates and admirers of each other's work, the two designers made the transition quite naturally into business partners. Each brings to her craft a different influence – Daisy's designs are inspired by her fascination with yoga and holistic remedies, while Elizabeth's creations spring from her dance training and love of costume design. Daisy began designing clothes when she was in Middle School, buying T-shirts in second-hand stores and creating "T-skirts" for her friends. Her ability to re-imagine the new from the old is essential to her philosophy of design today. Elizabeth's love of intimates fashion stems from creating costumes for dance performances. Making ethereal costumes last through countless rehearsals and performances has given Elizabeth the skill to create lasting beauty. The girls decided to form an intimates brand that would embody the delicacy and strength of their personal philosophies. They began designing their first daisy & elizabeth collection while finishing their senior year at F.I.T.
Great start of a collection.
Here is a sample look at it, but you can view the full lookbook at their new site.