Speaking to Fashionista, the Porter team discuss the focus of the magazine:
A focus on typography: Yeomans said that she wanted to take the best of what traditional magazines have to offer and fuse it with the best of the new, digital age. Inspired by the magazines of the ’50s and ’60s, Porter developed a number of custom fonts — the main type is aptly called “Porter” — and plans to keep the captions short, letting the images do the talking. “The loopy ‘e’ in Porter is a cheeky nod to e-commerce,” Yeomans said of the new font.
Also, a note of interest: the 14 minutes video interview, of the Porter team, that Business of Fashion released two days ago only had 4341 views to date. I would have guessed that a site with, as of Feb 2013, 150K monthly users would have had a larger number of views. That 150K a year later would have also grown, obviously. I'm speaking out loud here, and sharing this, out of my own interest in these kind of things, and as one who runs a fashion site. It is good to keep in mind that the longer a video is the less views it will have, and it's the kind of video that people might be saving to view on a weekend.