Two of the best perspectives, on the [Luxury] Apple Watch, I've read since its announcement.
In short: hundreds for Sport, a thousand for stainless steel, thousands for gold.
Most people think I’m joking when I say the gold ones are going to start at $5,000.
There should be no confusion on that last part. The Apple Watch Edition is solid 18-karat gold, not gold-plated. I confirmed this with Apple last week.
Jonathan S. Geller:
Apple is in a completely different world here with the Apple Watch, and the same rules that apply to consumers purchasing phones or computers don’t apply to people purchasing luxury goods at all. Do you really think it costs Hermes $8,500 to make a Birkin? Do you really think Christian Louboutin shoes cost $1,500 to manufacture? You do realize that all of Louis Vuitton’s monogram products are not even leather, they are basically plastic, right?
When you’re talking about luxury goods, fashion and art, the the price you pay is not related to what it costs to make or to the value. One of the reasons is because this is an entirely artificial industry that is created solely for companies to make a profit. It is one in which you can own something that almost no one else is going to own; you were willing to pay whatever it takes to get it, and it says something about your personality, good or bad (I’m not here to debate that last point).