Why did you choose to feature Kirsten Dunst like this?
Kirsten is one of the best actresses out there, and we wanted to capture those acting skills rather than modeling skills —which is what happens most often when fashion magazines feature talents. So both for the cinematic fashion spread in Vs. Magazine, but even more so for this Matthew Frost short for VSMAG.TV, we wanted something scripted; something with a story and concept behind it rather than beautiful visuals alone. As it turned out, Matthew and Kirsten knew each other on a friendly level already, which allowed for this highly untraditional and satirical short about celebrity in the selfie era… Not all actresses possess the humor and self irony it takes to make a film like this! (Jakob F.S., Creative Director, Vs. Magazine)
What is the film about?
Aspirational means reaching for something slightly unattainable. It’s the one word that I hear consistently in advertising. The film is about the isolation that I feel a celebrity could experience in their everyday life and also some of these new behaviors that cell phones and social media have introduced. (Matthew Frost, Director)
How did this collaboration with Vs. Magazine and Kirsten come about?
Kirsten and I had talked about the short I did with her friend Lizzie Caplan that she liked. When Vs. Magazine told me they where shooting her for the cover of their next issue and that she was into the idea of doing a piece with me, it was a no brainer.
How was Kirsten to work with?
Kirsten is awesome, pretty and a great versatile actress with perfect comedic timing. We know each other for a while but she had never seen me “work” so she kept taking the piss. I set up a shot and she said “Oh yeah like Wes Anderson does.” The whole crew was smirking. Thanks!
What is your approach to making a humorous short like this?
I’m just trying to talk about things that make me laugh, little observations that I’ve seen happen or I feel could happen maybe. It’s more about playing around within a tone that I like. Everything is scripted but should never feel like it. Having these amazing actors involved helps a great deal. They make me look good.