Today at 10am PST, Instagram is lifting the veil on Hyperlapse, one of the company’s first apps outside of Instagram itself. Using clever algorithm processing, the app makes it easy to use your phone to create tracking shots and fast, time-lapse videos that look as if they’re shot by Scorsese or Michael Mann. What was once only possible with a Steadicam or a $15,000 tracking rig is now possible on your iPhone, for free. (Instagram hopes to develop an Android version soon, but that will require changes to the camera and gyroscope APIs on Android phones.) And that’s all thanks to some clever engineering and an elegantly pared-down interaction design. The product team shared their story with WIRED.
Snaptch is a new app for models, to manage their portfolios. The app additionally includes metrics of a models following across multiple social media platforms to indicate their reach and influence. I had a chance to communicated via email with model agent turned app developer founder Tori Bowman, to learn a little more about this new app, as well as see what features and ideas they have for it in the future.
Can you describe what Snaptch is?
Snaptch is an app that marks the modeling industry’s evolution into the digital space. The app aims to revolutionize the traditional portfolio by reimagining it into a digital form using a handsome, modern and intuitive interface. Snaptch is dynamic, sophisticated efficient & intelligent. It has no bias, supporting each & every agency that a model is signed to at one time.
What's your background, and where are you based?
My background consists of a few bits and bobs! I’ve worked in print media, film & TV and most recently as a model booker in Melbourne, Australia.
Being a model agent has been amazing. Agencies are fun & fast paced environments full of characters & passion! Everyday involves working with & alongside models, photographers, stylists & a whole lot of other incredible creative professionals. Agencies initiate communication with the world… from Hong Kong to Japan, Singapore, Milan, Paris, New York, LA, Miami, Hamburg & more! Having the job of creating relationships with people around the globe is fantastic & exciting. It is these relationships that motivate you to work harder for the talent you manage.
How did the idea of creating Snaptch come about?
The idea of Snaptch came about just over a year ago. I’d noticed two movements within the agency; (i) social media was starting to shape & define individual models & (ii) models were becoming savvy & efficient meaning they wanted their iPads to become their portfolios, rather than the traditional book. If these were trends in Melbourne, they were likely to be trends abroad.
With the growth of Apple technologies, it seemed like a good time to create a product that would organically align with the iPad & iPhone. These devices have become our fifth limb. They’re an extension of our personal & professional identities. Building a standard industry tool, which could become widely recognised & easily adopted made a lot of sense. Globally streamlining the model industries transition into the digital space was the goal.
What type of team are you working with, and how long & did it take to develop the app?
The Snaptch team started off small yet strong. At its core, Snaptch consisted of the creator, the developer & the strategy consultant. The app took about a year or so to design, test & create.
However, when the idea first came about, I reached out to past lecturers, employees, family members & many other professionals in search of advice. The guidance & support I received was amazing. Every single person who met me for a coffee or simply replied to an email – deserves recognition!
When did the app launch, and how has it's reception been so far? (Any numbers you're willing to share)?
The reception has been incredible! Social media gives me the ability to track the audience & interact with the individuals who have queries or suggestions. In terms of numbers, I can say it’s going very well!
Who's your target audience?
The focal target audience at this stage is models & their agencies. As models travel & work with numerous agencies around the world – it’s important that they have the ability to remain organised & readily able to align their portfolios with as many agencies & markets as possible.
Agencies, on the other hand want their models to attend castings representing their brand at the same time. Snaptch is built to cater for both of these needs with virtually no fuss.
What functionality does version 1.0 have; and looking ahead what new features do you see being added?
In a simple summary, the functions of Snaptch 1.0 are threefold:
(i) Snaptch allows models to digitise their portfolios – both their photographic portfolio & their social portfolio i.e. their social following
(ii) Despite being an independent product due to the unique design, Snaptch ensures that all modelling agencies can uniformly brand their models as well as remaining at the forefront of all communication
(iii) Clients are provided with synchronicity when casting multiple models at one time. They can share relevant information via email & contact a models agent with one click.
Snaptch Professional is the next instalment… keep an eye on this!
Do you see modelling agencies being involved with the app as well? Are you planning any tools for them?
Absolutely! The agencies are always a major priority when creating ideas for the app. The functions of Snaptch will be designed to assist agencies & improve their relationships with the models & their clients. Snaptch has a lot in store…many tools to be introduced in the future!
I downloaded this over the weekend, and so far enjoying it very much. Something about the Polaroid borders that make the image unique. You can also write on it which is neat. It's also easy to share, even to Instagram. Worth the 99cents.
Polamatic, the official app of Polaroid, brings back the instant nostalgia of Polaroid pictures. Capture or import a photo then watch it develop just like a real Polaroid. Then select from 36 Polaroid frames, 36 photo filters, add text, and instantly share your Polaroid! Enjoy new features that make Polamatic one of the most unique photography apps you’ll find - with authentic Polaroid frames, advanced photo editing features, and the freedom to write multiple layers of text anywhere on your photo.
Twitter co-founder Biz Stone launches Jelly:
Say you’re walking along and you spot something unusual. You want to know what it is so you launch Jelly, take a picture, circle it with your finger, and type, “What’s this?” That query is submitted to some people in your network who also have Jelly. Jelly notifies you when you have answers.
- Questions can be forwarded outside the app so your friends who don't have Jelly can still help.
The art world in your pocket.
Explore and collect more than 60,000 artworks, updated daily, now on view at leading contemporary galleries, art fairs, and museums around the globe. From Monet to Warhol to Marina Abramovic, Jeff Koons, Ed Ruscha, and Cindy Sherman, Artsy spans historical masters to today’s top artists. For the first time, experience works hanging on walls at the Guggenheim, SFMOMA, the British Museum, Gagosian Gallery, Pace Gallery, White Cube, Victoria Miro and over 600 others from 50 countries, all in one place, for free, and at zoom capabilities so high that individual brushstrokes are visible to the naked eye.
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Stay in the know and explore the latest shows and art fairs around the world, from Art Rio in South America, to The Armory Show in New York, to Frieze in London, and Art Basel in Europe. Inquire about or purchase artworks with the tap of a finger.
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Whether you’re a beginner or an insider, our art advisors and specialists – who have years of experience at top galleries and auction houses like Christie's and Sotheby’s – are ready to help.
THE GIVENCHY WOMEN’S APP
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Take a photo with the front camera, another with the back camera, and share them both in a single image. Frontback is a fun and fast way to show your friends what you're up to.
• Capture an instant using both front and back cameras
• Add a location like restaurant, bar, or music festival
• Post on Facebook, Twitter and Instagram
• Tag Facebook friends right from the app
A couple months ago Fred della Faille was on a roof, looking out at a picturesque New York City skyline. He felt a sudden urge to take a photo with Instagram, like many of us would, but he wanted to capture the entire moment — not just the view from the top of a random rooftop. He wanted his face, his reaction, to be part of the scene he was documenting. As you flip through your Instagram feed, friends’ avatars scroll by, but none of them ever change. A face floats idly, never responding to the wonderful Bloody Mary its owner just consumed.
Della Faille posted two separate photos — one of his face, and the other of the city skyline, and tagged it #frontback. A few months and one hackathon later, his vision is hitting the App Store. The aptly named Frontback app makes taking two photos — one of what you’re seeing, and one of you — as simple as humanly possible, using an ingenious camera interface that juxtaposes both images on one screen as you're taking them. "I feel like an emoji," says della Faille. "Your face is the caption." Once you've taken a photo, you can post it to Facebook, Twitter, Instagram, and the app's news feed, which includes friends' and editors' picks.
Bloglovin', an RSS aggregator that has been around since 2008, is taking a different tack: Its goal is to attract the casual consumer that's more interested in fashion and lifestyle blogs than straight technology, politics, sports, or science news. To better reach and serve those readers, Bloglovin' is launching iPad and Android apps to accompany its existing iPhone and web apps.
Just a couple of weeks ago, Bloglovin' launched a major redesign of its web app, with a focus on suggesting content and articles for the casual passerby that doesn't bother signing in to the site. Since that Tumblr-meets-Pinterest redesign, Bloglovin' CEO Mattias Swenson tells me that over 500,000 new users have joined the service in a matter of 10 days. And most of those users are women — in fact, Swenson says that 90 percent of its over 5 million active users are female. That demographic is painfully obvious when you first visit the site or open the apps: All of the recommended sites to follow are either fashion- or lifestyle-focused — think The Sartorialist and Cupcakes and Cashmere instead of Politico and Wired.