Snaptch is a new app for models, to manage their portfolios. The app additionally includes metrics of a models following across multiple social media platforms to indicate their reach and influence. I had a chance to communicated via email with model agent turned app developer founder Tori Bowman, to learn a little more about this new app, as well as see what features and ideas they have for it in the future.
Can you describe what Snaptch is?
Snaptch is an app that marks the modeling industry’s evolution into the digital space. The app aims to revolutionize the traditional portfolio by reimagining it into a digital form using a handsome, modern and intuitive interface. Snaptch is dynamic, sophisticated efficient & intelligent. It has no bias, supporting each & every agency that a model is signed to at one time.
What's your background, and where are you based?
My background consists of a few bits and bobs! I’ve worked in print media, film & TV and most recently as a model booker in Melbourne, Australia.
Being a model agent has been amazing. Agencies are fun & fast paced environments full of characters & passion! Everyday involves working with & alongside models, photographers, stylists & a whole lot of other incredible creative professionals. Agencies initiate communication with the world… from Hong Kong to Japan, Singapore, Milan, Paris, New York, LA, Miami, Hamburg & more! Having the job of creating relationships with people around the globe is fantastic & exciting. It is these relationships that motivate you to work harder for the talent you manage.
How did the idea of creating Snaptch come about?
The idea of Snaptch came about just over a year ago. I’d noticed two movements within the agency; (i) social media was starting to shape & define individual models & (ii) models were becoming savvy & efficient meaning they wanted their iPads to become their portfolios, rather than the traditional book. If these were trends in Melbourne, they were likely to be trends abroad.
With the growth of Apple technologies, it seemed like a good time to create a product that would organically align with the iPad & iPhone. These devices have become our fifth limb. They’re an extension of our personal & professional identities. Building a standard industry tool, which could become widely recognised & easily adopted made a lot of sense. Globally streamlining the model industries transition into the digital space was the goal.
What type of team are you working with, and how long & did it take to develop the app?
The Snaptch team started off small yet strong. At its core, Snaptch consisted of the creator, the developer & the strategy consultant. The app took about a year or so to design, test & create.
However, when the idea first came about, I reached out to past lecturers, employees, family members & many other professionals in search of advice. The guidance & support I received was amazing. Every single person who met me for a coffee or simply replied to an email – deserves recognition!
When did the app launch, and how has it's reception been so far? (Any numbers you're willing to share)?
The reception has been incredible! Social media gives me the ability to track the audience & interact with the individuals who have queries or suggestions. In terms of numbers, I can say it’s going very well!
Who's your target audience?
The focal target audience at this stage is models & their agencies. As models travel & work with numerous agencies around the world – it’s important that they have the ability to remain organised & readily able to align their portfolios with as many agencies & markets as possible.
Agencies, on the other hand want their models to attend castings representing their brand at the same time. Snaptch is built to cater for both of these needs with virtually no fuss.
What functionality does version 1.0 have; and looking ahead what new features do you see being added?
In a simple summary, the functions of Snaptch 1.0 are threefold:
(i) Snaptch allows models to digitise their portfolios – both their photographic portfolio & their social portfolio i.e. their social following
(ii) Despite being an independent product due to the unique design, Snaptch ensures that all modelling agencies can uniformly brand their models as well as remaining at the forefront of all communication
(iii) Clients are provided with synchronicity when casting multiple models at one time. They can share relevant information via email & contact a models agent with one click.
Snaptch Professional is the next instalment… keep an eye on this!
Do you see modelling agencies being involved with the app as well? Are you planning any tools for them?
Absolutely! The agencies are always a major priority when creating ideas for the app. The functions of Snaptch will be designed to assist agencies & improve their relationships with the models & their clients. Snaptch has a lot in store…many tools to be introduced in the future!