Stella McCartney Fragrance 2013 Video Campaign by Dan Tobin Smith
May 24,2013
At this very moment, cult sub-Fourteenth Street denim label BLK DNM is plastering downtown Manhattan with its newest “Wild” poster campaign—the company’s only form of advertising since its inception in 2011. Lensed by the brand’s founder and creative director, Johan Lindeberg, the sixth installment of the guerrilla promos feature none other than genetic Powerball winner Gisele Bündchen. But this isn’t your standard Gisele fare—in fact, all that’s shown is the model’s mile-long legs and covetable Brazilian posterior in a pair of second-skin jeans as she’s inspecting the engine of a vintage automobile.
“We drove together in that car to Brooklyn for the shoot,” Lindeberg laughed. “It’s an ’85 Mercedes!” The designer and model celebrated their collaboration last night at BLK DNM’s Lafayette Street store, where guests such as Marina Abramovic, Theophilus London, and Waris Ahluwalia perused an expansive series of Lindeberg x Bündchen imagery.
FAMILY VALUES: Stylist, style thyself. That’s the latest commandment from Riccardo Tisci, who had Carine Roitfeld style his fall campaign for Givenchy — and also appear in it with her daughter, Julia Restoin Roitfeld.
Tisci set an all-in-the-family theme for his latest advertising effort, also corralling actress Amanda Seyfried, the new face of Very Irresistible Givenchy perfume, to pose for the camera of Mert Alas and Marcus Piggott.
Spanish actor Quim Gutiérrez and models Mariano Ontañon and Dalianah Arekion rounded out the casting.
Tisci cited a “gypsy feeling” in the spots to echo the inspiration behind his hit collection and because his protagonists “are real gypsies in their own lives. They are never in one place. They travel the world.”
Valentino’s fall accessories campaign brings edginess to the brand better known for its aspirational glamour. The ads, shot in Rome at Studio Backspace, show fashion photographer Terry Richardson’s tattooed forearms, with his hands playfully tugging at the Rockstud Rouge and Rockstud Noir studded heels and handbags.
This is the first time Valentino designers Pierpaolo Piccioli and Maria Grazia Chiuri have collaborated with Richardson, and Chiuri noted that the images conveyed “the sensual yet elegant nature of our accessories, described as objects of desire.”
