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Sasha Pivovarova for Proenza Schouler FW 13.14 Campaign by David Sims

Sasha Pivovarova for Proenza Schouler FW 13.14 Campaign by David Sims 1

Campaign video can be seen here.

The Fall Winter 2013 ad campaign explores the themes of softness of color, form and texture introduced in the runway show. The visuals explore the idea of air, using light and atmosphere to capture a mood. The ads will run in September issues of the US editions of Vogue, W, Harper’s Bazaar and Interview and online. They will also appear in issues of European bi-annuals including Love, Purple, Pop, Self Service and 032c.

Styled by Marie Chaix
Hair by Paul Hanlon
Makeup by Diane Kendal
Set Design by Poppy Bartlett

Sasha Pivovarova for Proenza Schouler FW 13.14 Campaign by David Sims 2 Sasha Pivovarova for Proenza Schouler FW 13.14 Campaign by David Sims 2 Sasha Pivovarova for Proenza Schouler FW 13.14 Campaign by David Sims 2 Sasha Pivovarova for Proenza Schouler FW 13.14 Campaign by David Sims 2