Astonishingly Real Audrey Hepburn In New Commercial
If the success of a commercial is measured by the number of heads it turns, then Galaxy chocolate's latest ad is nothing short of triumphant. Set against the idyllic Mediterranean coastline of the 1960s, the company's one-minute spot features ostensibly authentic footage of Audrey Hepburn — the late film and fashion icon whose slender, elfin visage evokes a Golden Age beauty that, for most, is beyond the realm of imitation. Yet that's exactly what production company Framestore pulled off for Galaxy, thanks to advanced VFX techniques and a meticulous attention to detail.
Framestore began by searching for a suitable Hepburn double — someone, ideally, who would "share as many of her features and characteristics as possible." Once identified, the doppelganger's face was scanned using a facial action coding system that allowed Framestore to extract the muscle movements and textures needed to build a more faithful, CG Hepburn. Upon the completion of live shooting along the Amalfi Coast, the team returned to its in-house Capture Lab to further refine their actress' face, smoothing out transitions and expressions for animation.