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Net-a-Porter's Magazine, The Edit

The Edit Natalia Vodianova by Paolo Roversi

The Edit Natalia Vodianova by Paolo Roversi

WWD:
Net-a-porter first will launch a free, weekly online magazine called The Edit, which is available from the site beginning today. The online magazine will have 52 themed editions annually, and will be the sister of an as-yet-unnamed print title that will make its debut in the fall and will come out four to six times a year.

The Edit is 30 pages, and features fashion shoots that allow readers to buy directly from the pages, as well as news, features and interviews with women from around the world. It carries a mix of advertising from brands that are stocked by Net-a-porter — as well as from brands that are not, such as Tiffany & Co., Rolex, Harry Winston, Jo Malone, Estée Lauder and W Hotels.

In addition to The Edit, Net-a-porter has created a one-off print magazine, The Collections Special, that offers a taste of the print magazine to be launched this fall.

The Edit and The Collections Special feature Natalia Vodianova, shot by Paolo Roversi, on their covers. 
The Collections Special showcases fashion shoots by Roversi, David Bellamere and Liz Collins.

The 104-page Collections Special, which will be sent out next week, focuses on the spring collections, and has been printed in English, French, German and simplified Chinese to coincide with Net’s multilingual Web sites that will launch later this month.