Deborah Needleman’s 1st Issue Of T: The New York Times Style Magazine
The New York Times Style Magazine Women's Fashion 17th February 2013 Lee Radziwill by Mario Sorrenti
The cover is Lee Radziwill. Needleman said the idea to do a story on Radziwill began while she was still at The Wall Street Journal. She’d met Radziwill last April at a design conference in Morocco and, though the aging socialite and sister of Jacqueline Kennedy doesn’t sit for many interviews, she agreed to a profile with WSJ.
Radziwill had also been in negotiations with other publications — Vanity Fair and W, among them. Needleman promised her the cover, which the other magazines, dependent on newsstand, couldn’t afford to do.
When Needleman left the Journal, she took the Radziwill idea with her. Needleman said Radziwill threatened to pull out altogether if the story wasn’t with her, even if it was at another magazine — and, luckily, one that doesn’t have to worry about newsstand sales either.
“She just said, ‘I’m doing this story with you because I’m doing this story with you,’” Needleman said.
It’s unusual for a departing editor in chief to also pack up with a story that had been conceived for her old employer, but Needleman’s decision shows her competitive drive.