Victoria’s Secret Models' Secret
But Habberley noted that selling bras and undies can be a tricky business.
“The merchants drive the decisions on the Angels. They [Victoria’s Secret] try the girls out, and certain girls sell product. They’re women that appeal to other women. And they’re special because they never appear in men’s magazines. Once you start to do that, they become threatening [to potential female customers],” said Habberley.
“They put across their personality. They’re very visible,” said Viva London founder Natalie Hand. “Victoria’s Secret is very proactive in media training for the girls, and I have seen girls transformed through the process. There is a trend for girls with character and personality now. Over the last three to four years, clients really want to have VS girls in their campaigns. Ten years ago, it was seen as just so American, but now internationally, it’s a very powerful campaign.”