Has the Britain’s Advertising Standards Authority lost their mind?
WWD: American Apparel Ad Banned by British Authority
An American Apparel ad that appeared on the back of Vice magazine has been banned by Britain’s Advertising Standards Authority (ASA), following two complaints that the image appeared to sexualize a child. According to the ASA, the complaints said the ad was “offensive and irresponsible.” It showed a girl sitting on an office chair wearing a sweater, briefs, and knee-length socks. She was posed with her legs up on the chair, and her underwear was visible. American Apparel challenged the complaints, according to the ASA, arguing there was no nudity and “nothing to suggest anything overtly sexual or inappropriate was being portrayed.”
The brand insisted that the image was “tame and tasteful” in the context of fashion and underwear advertising and “did not believe the average person would find the image offensive.” It also said that the ad appeared in a publication written for adults, wearing products designed to be sold to adults.