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In Words, Prada Defines Their SS 2013 Campaign

Prada, on their Spring/Summer 2013 Campaign:


Prada Womenswear Spring/Summer 2013 Campaign

Extreme simplicity is the mood for Prada’s focus on the many facets of a woman’s complex personality, captured in campaign images shot by Steven Meisel for Spring/Summer 2013.

An impressive and dynamic ensemble of leading models, including Vanessa Axente, Saskia de Brauw, Irina Kravchenko, Eva Herzigova, Sung Hee, Irene Hiemstra, Kirsten Owen, Sasha Pivovarova, Amber Valletta, Maartje Verhoef and Raquel Zimmermann, reveal their individual personas in the series of striking studio portraits, together channeling Prada’s new take on modern femininity.

Uncompromising backgrounds of grey or inky black are refreshingly spare and confident – a contemporary canvas for the models’ distinctive attitudes, and a collection that turns on its head notions of womanhood.

Flowers are a recurring motif, reimagined on panel prints on duchesse satin dresses, appliques on wraps and inset on eyewear. But there is nothing girly or ostentatious about these blooms or these women, whose poses reflect their confident individuality.

Full-length shots are paired with cropped images, accentuating the contrasting characteristics of these eleven eclectic and iconic models, and the duality at the heart of Prada’s new woman.