In Words, miu miu Defines Their SS 2013 Campaign
miu miu defining their SS 2013 campaign. Also the full campaign images below.
Celebrating the modern Miu Miu woman, in her many shifting guises, the Spring/Summer campaign is formed of a series of “mise-en-scenes” in a mysterious domestic setting. The muted tones and painterly light of the theatrical setting highlight the vibrant vitality of the cast.
Photographed by Inez & Vinoodh in New York, the campaign follows Miu Miu’s tradition of subversive advertising imagery - this season offering a fresh view of contemporary femininity, rich with nuance and authenticity.
High and low materials meet in rooms that have no sense of time or place. Bleached wooden paneling and ruby red satin mirroring contrast the duality of materials in the collection. The cast itself embodies the many facets of a woman’s personalityfemme fatale vs. innocent ingénues, playful belles vs. nostalgic beauties.
This diverse constellation of women share their own private language, in an intimate series of poetic interactions. Nonchalant groupings and abstract close ups reflect both a harmonious closeness and contrasting individuality.
Peeping through doors and windows seems to lead to other worlds in which we encounter a new kind of elegance in this seductive celebration of contemporary femininity.