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Good Reads | Why Traditional-Magazine Apps Suck

Publishing

MG Siegler for Techcrunch: Why Magazine Apps Suck

First, if your publication is over 100MB, quit immediately, you’ve failed.

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Why are these things so large? Because most publishers are simply porting their content into digital magazine formats — essentially PDFs with some interactive elements, which mainly seem to exist so ads can have some silly moving element, take longer to load, and crash often.

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But the magazines and newspapers are stuck in the old way of doing things. They need to evolve. The other day I was having a discussion with Craig Mod about this — and you really should read all of his thoughts on about “Subcompact Publishing”. What if instead of pushing out all your content on a monthly basis, you released a weekly “mini” version with new content and live updates as needed? Instead of getting one giant dump of content one time a month (most of which people probably won’t have time and/or desire to read), you’d get four manageable deliveries a month.