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Gabriella Wilde by Mario Testino for Burberry's 'The Britain' Campaign

Gabriella Wilde by Mario Testino for Burberry's The Britain Campaign

Burberry has a new high-end watch up its sleeve: The Britain.

Designed by chief creative officer Christopher Bailey, the watch, for men and women will launch Oct. 3

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Bailey said Burberry wanted to come up with a watch that was functional and timeless, but one that also felt modern. “The trenchcoat is the inspiration and starting point for so much of what we do at Burberry — and many aspects of The Britain nod to the trenchcoat in some way, from the D ring, which is reflected in the shape of The Britain, to the trench color palette, which is woven throughout the collection,” he said.

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Prices range from $1,795 for the automatic versions to $4,995 for one model set with 124 diamonds. The Power Reserve Automatic watch costs $3,995, while the chronograph costs $1,895.

[WWD]