Which Photographers Ruled The F.W Campaigns, This Season?

Below is a list of photographers and the F.W 12.13 campaigns they shot. It's not a complete list, but it gives us a clear picture of who are the go-to photographers, by the high-end fashion industry, at the moment.

While there are hundreds of campaigns and photographers being shot and used around the world, this list focuses primarily on recognized high-end photographers/brands.

As is clear below, Mert Alas & Marcus Piggott (seen above) are the ruling due, at the moment; with at least 16 campaigns to their name, this season. I believe they were as strong last season. Inez & Vinoodh are 2^nd, followed by Steven Meisel, whose influence continues to weaken, I believe. One name that is gaining traction is Giampaolo Sgura. He started to make way with Vogue Italia/Paris/Japan/UK amongst other titles, over the past year, and this obviously went a long way for him, here. I think he will continue to rise, though he still needs to push himself artistically. What sets Mert & Marcus apart, for example, is their theatrical vision, and Sgura needs that.

Other strong performers were McDean, Sims, and McLellan. Teller did his usual thing. Terry was a blimp, with three campaigns. Steven Klein was not active much, but the concencious from people I'm talking to is that the wind might shift his way soon. Other point of interest is Deborah Turbeville campaign for Valentino, which I liked, and which I think will help her next season.

Please note that I left out the fragrance campaigns, and campaigns that were shot by Tom Ford and Karl Lagerfeld. I felt they own/run their brands, and individually made the decision to shoot their own campaigns, as apposed to being hired by someone else. Wisely, no one else hired Lagerfeld to shoot their campaign.

If you see a mistake, or like to add to the list, please leave a comment below.

-Mert Alas & Marcus Piggott
Miu Miu
Brian Atwood
Loewe
Giorgio Armani
Calvin Klein Collection
Gucci
Stella McCartney
Tom Ford Beauty
Emilio Pucci
DSquared2
Versace
Givenchy
cK Calvin Klein
Atelier Siviglia
Patrizia Pepe
Versace Jeans


-Inez van Lamsweerde & Vinoodh Matadin
Nina Ricci
H&M
Mango
Liu Jo
Roberto Cavalli
Juicy Couture
Ports 1961
Blumarine


-Steven Meisel
Lanvin
Prada
Moncler Gamme Rouge
Anna Sui Beauty
Louis Vuitton
Diesel
Balenciaga


-David Sims
Prada Menswear
Joseph
Esprit
Alexander Wang
Balmain
Alexander McQueen
McQ


-Giampaolo Sgura
Dolce & Gabbana
MaxMara Studio
Emporio Armani Underwear
Just Cavalli
Dolce & Gabbana Baby


-Craig McDean
Tommy Hifliger
Belstaff
Sportmax
Rag & Bone
Chloé
J Brand


-Juergen Teller
Marc Jacobs
Marc by Marc Jacobs
Céline
Vivienne Westwood Gold Label
Moschino


-Mario Sorrenti
Alberta Ferretti
Hugo Boss Black
Dior Beauty
Christian Dior Miss Dior Handbags


-Mario Testino
Etro
Stefanel
Michael Kors
Burberry Beauty
Burberry Prorsum


-Willy Vanderperre
Jean Paul Gaultier
Iceberg
Jason Wu
Adidas SLVR


-Daniel Jackson
Jil Sander Eyewear
Jil Sander Navy
J.Mendel
Calvin Klein White Label


-Alasdair McLellan
Topshop
Proenza Schouler
A.P.C
Louis Vuitton Menswear
Emporio Armani


-Terry Richardson
Aldo
David Webb
Jimmy Choo


-Steven Klein
Calvin Klein Underwear
Calvin Klein Jeans

-Mariano Vivanco
Dolce & Gabbana Menswear
Francesco Scognamiglio


-Annie Leibovitz
Louis Vuitton Core Values Luggage & Travel
Bvlgari


-Mikael Jansson
Paul & Joe
Salvatore Ferragamo


-Peter Lindbergh
DKNY
David Yurman


-Cedric Buchet
Sonia Rykiel
Hugo Boss Orange


-Karim Sadli
Lacoste
Akris

-Mark Borthwick
Missoni


-Norman Jean Roy
Bally


-Deborah Turbeville
Valentino


-Erwin Olaf
Bottega Veneta


-Michelangelo Di Battista
Tod's


-Tim Walker
Mulberry
Albion


-Jean Paul Goude
Kenzo


-Julien Claessens
Theyskens' Theory


-Patrick Demarchelier
Calvin Klein Watch & Jewelry


-Max Vadukul
Longchamp


-Roe Ethridge
Pringle of Scotland


-Claudia Knoepfel & Stefan Indlekofer
Escadaa


-Dylan Don
Joop!


-Camilla Akrans
Diane Von Furstenberg


-Nick Knight
Lane Crawford


-Nathaniel Goldberg
Hermès


-Miles Aldridge
Angelo Marani


-Carter Berg
Ralph Lauren Collection


-Matthew Scrivens
Armani Exchange


-Lachlan Bailey
Filippa K


-Carter Smith
Vera Wang


-Emma Summerton
Burberry Black Label


-Josh Olins
Balenciaga Mens


-Glen Luchford
Costume National


-Francesco Carrozzini
Ermanno Scervino

Comments

even though Meisel shot less campaigns than I&V, I think Meisel is still in demand than I&V. Meisel shot most of the high-end campaigns and I&V's aren't that high-end. Also, Mesiel's works still better than I&V IMO.

Steven Meisel's influence continues to weaken?! Huh?! Take a course in fashion photography before writing such nonsense.

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Which Photographers Ruled The F.W Campaigns, This Season?

I think he will continue to rise, though he still needs to push himself artistically. What sets Mert & Marcus apart, for example, is their theatrical vision, and Sgura needs that.

Please note that I left out the fragrance campaigns, and campaigns that were shot by Tom Ford and Karl Lagerfeld. I felt they own/run their brands, and individually made the decision to shoot their own campaigns, as apposed to being hired by someone else. Wisely, no one else hired Lagerfeld to shoot their campaign.

Loving this, really good stuff. Lovely to see a local photographer featured.That shot definitely deserves to be in National Geographic.thank you, for confirming the key and detailed points of fashion photography, like carefully selecting your model and highlighting the products. Good stuff, thanks again.

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