Good Reads | Die Antwoord Interview
NINJA: We put out like 23 tracks for free on the Internet about two years ago. We didn't even have an album. We just put out a whole fuckload of songs. We just called it $o$—it was like a phase. We didn't really have an album; we just put out an album for nothing. We started taking old photographs based on this theme—the kind of underbelly of South Africa. Then we put out "Enter The Ninja" and "Zef Side" and did two videos. It took about a year to make—just with favors. We done that all for free, everything was just like people taking photos for us, friends of ours, and videos for us, done them through favors. We'd do these small little shows—like 300 people, 200 people there. Did that for like three years. It took really hard but really small in South Africa. Then all of a sudden, all of that stuff got noticed. I think those two videos we made started noise in an instant in like 2009 or '10, in like a few days. Then everything went fucking mental. All these big labels wanted to sign them. Interscope compressed [the album] into 10 [tracks] for some various reasons. We're like "10?" We said "fine," and released that in an official album. But even now, albums are a real thing of yesteryear. Everyone just listens to tracks.
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