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So Successful


Is there a dream girl whom you would like to photograph for an upcoming campaign?

Paul Marciano [Guess’ CEO & Creative Director]: I really like discovering new talent. I don’t think in terms of using a big name and having that model adapt to Guess. It is more about seeing the Guess qualities in her. The current campaign with Claudia Schiffer has been so successful that I might bring back other previous models. It all depends on what I feel is right for the moment and of course, it always must be right for Guess.


[WWD]