"I don't understand this marathon of fashion," he said. "Today, designers are expected to produce work that is bigger, better, faster and - these days - cheaper. A singer can quit once he or she has made ten great songs, a director can finish once he or she has made five amazing films, a writer just needs to write three great books. Now let's look at designers - they produce six to eight shows a year, most designers have a 20-year-long career, so I need to create about 250 collections in that time. Not even Danielle Steel could write 250 books.
"You start to understand why some designers do strange things, why some designers talk to themselves, you have to find a way of dealing with it all." Alber though, knows where to draw the line when it comes to his own coping mechanisms. "I don't take drugs because if I did I'd love them - I'd be a junkie. And because I'm Jewish, I'd probably be a dealer too," he joked during the talk he gave as part of the Royal Opera House's Deloitte Ignite event this weekend. "I don't go out to parties because I'd look terrible in pictures. My escape is television - it's like meditation to me."