Polo Out of Ralph Lauren
Say goodbye to the Polo in Polo Ralph Lauren Corp.
At the firm’s annual meeting on Thursday, shareholders voted to change the company name to Ralph Lauren Corp. The move is a result of just how much the corporate identity has evolved over the years, with several brands and labels that do not carry the Polo name and logo. It is also in line with other developments at the company, including the change of polo.com to ralphlauren.com in 2008.
“We have gone to China and there’s aspiration in China,” Lauren said. “If you want to see people that are excited about living, excited about growing, that hadn’t had the taste of luxury that we have in America....We have seen that in China, we are seeing it in India, we are seeing it in Russia, and we have just begun. This company is, as far as I am concerned, at the beginning.” —Ralph Lauren