Rookie
Tavi's mag gets an official name, crew, and some other details:
She was preparing for the first issue of her new magazine, which she has named Rookie. As it turns out, Pratt (who started her own Web site, xoJane.com) is not officially involved, although she will appear on the contributors’ page as “fairy godmother.”
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Ultimately, the Gevinsons assembled a professional team: Jeremy Zilar (also from The Times), who is the project manager; a cast of regular writers that includes Lesley Arfin and Sady Doyle; and celebrity guest contributors — “But our version, which is just people we like”— like Dan Savage and Miranda July.
Even without Pratt at its helm, Rookie will resemble Sassy in spirit. “Our content respects a kind of intelligence in the readers that right now a lot of writing about teenage girls doesn’t,” Gevinson told me. “People think it’s just going to be another site or magazine that talks about how great celebrities are or how awful celebrities are or dieting. . . .” she said. “And I’m like, ‘Just you wait and see. ’ ”
[NY Times]
Updated: Magazine launching Sept 5th. Official magazine website: RookieMag.com
