Good Reads | Talking to Edward Enninful

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Comparing Vogue to W would be like comparing apples to oranges. Vogue is an institution, and I’ll always have a little bit of a soft spot in my heart for the magazine and its editor, Anna Wintour. But what I love about W is that it focuses on, sort of, the intersection of fashion, art, design, celebrity, and I think that’s really what fashion is about these days.

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Celebrities are very important to the magazine... I've always really loved Tilda Swinton as a model, along with Gwyneth [Paltrow] and Chloe [Sevigny], but I'm also looking at a lot of the new starlets, like the Fanning sisters, Emma Stone, women of their times, the new generation of actresses. They're really, really sort of into where the magazine's going to go.

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Along those lines, I saw W's new "Fashion's After Party" slogan. What does that mean to you?

I think that everyone wants to be part of an after-party. One of the things people enjoy is having fun, you always want to be a part of it. That's the first thing. And we hope that W is that. I think it makes fashion fun, wearable, accessible. We've been constantly talking -- Alex Gonzalez, Giovanna and myself -- and we made it clear that W is committed to fashion's coverage. And you know, that's why I joined W, because I thought it can really have an impact in that respect. And you know, the photography's exquisite, the editorials are all avoiding expectations and I just want W's fashion coverage to be all that. You know, fun, fresh, art-inspired, original, forward-thinking, approachable and most importantly, wearable. It's something exciting, a lot of things with energy to the industry, really. We can only try.

 

Huffington Post: A Conversation With W's Edward Enninful.