The Controversial Skinny Pepsi Can
February 17,2011
Unveiled at New York's fall 2011 Mercedes-Benz Fashion Week.
PepsiCo Chief Marketing Officer Jill Beraud:
"Our slim, attractive new can is the perfect complement to today's most stylish looks. "We're excited to throw its coming-out party during the biggest celebration of innovative design in the world."
Lynn Grefe, President and CEO of the National Eating Disorders Association:
"It is painful that a major Fortune 500 company needs to denigrate the majority of women in this country to sell their products. Most women are not skinny, nor should we encourage them to be anything but their own personal healthy size. Pepsi should be ashamed for declaring that skinny is to be celebrated."
We need to stop this excessive scrutiny, which has become a infectious obsession in our society. A skinny can is better then a fat can filled with 12 spoons of sugar.
Simon Doonan, Creative Ambassador-at-Large of Barneys:
"Oh, it's so silly. 'Skinny' refers to objects -- skinny can, skinny latte -- not people."
Natasha Poly?!?
Your guess is as good as mine!
the girl actually is Colombian actress Sofia Vergara
Oh please !! Can you say "extreme" or "fanatic", kids ? Some causes just go way too far, and I feel this would be the case in this instance. A tall skinny can might just be ergonomically friendlier to grasp, easier to handle, more streamlined upon which to rest one's eyes ... should they have conceived a short, squat vessel instead ?! Absolutely ridiculous ...
Really?....no, really? I myself am NOT skinny and I am NOT offended. The only thing that bothers me about MOST diet drinks is how stupid folks are... STILL ingesting the rat poison most companies use as a sugar substitute.
I know I am late, but just saw this! Why have we become a nation that sees media, advertisements and other idiot tactics like infomercials as the way of life. We should be worried about instilling in our kids good self esteem and confidence to distinguish what is and what is not important. Common sense people-its advertisement!!! If we are that stupid to think that a skinny can is going to somehow ruin our kids image of themselves, then we just did not do a good job raising them to begin with. I like the can. It is visually appealing. Is this why I would or would not buy Pepsi- NO. But maybe I would like a Diet Pepsi once in a while and sure, I would pick up the skinny can from the store if they had it.