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The Controversial Skinny Pepsi Can

Skinny Pepsi Can

Unveiled at New York's fall 2011 Mercedes-Benz Fashion Week.

PepsiCo Chief Marketing Officer Jill Beraud:

"Our slim, attractive new can is the perfect complement to today's most stylish looks. "We're excited to throw its coming-out party during the biggest celebration of innovative design in the world."

Lynn Grefe, President and CEO of the National Eating Disorders Association:

"It is painful that a major Fortune 500 company needs to denigrate the majority of women in this country to sell their products. Most women are not skinny, nor should we encourage them to be anything but their own personal healthy size. Pepsi should be ashamed for declaring that skinny is to be celebrated."

We need to stop this excessive scrutiny, which has become a infectious obsession in our society. A skinny can is better then a fat can filled with 12 spoons of sugar.

Simon Doonan, Creative Ambassador-at-Large of Barneys:

"Oh, it's so silly. 'Skinny' refers to objects -- skinny can, skinny latte -- not people."



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