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Gap's New Logo

New-gap-logo

Poor thing. I feel sad for this company, who can't seem to make it's way out of the 90's.

This new Gap logo, ironicly, belongs more to financial institution than a clothing retailer.

From 1-10 I give it a 1. It's that terrible.

Update: Gap says only logo only a project.

Comments

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OMG, yes John I totally agree with your statement, it does look more financial institution than a fashion brand, shame.

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Posted by: sara | Oct 06, 2010 at 03:38 AM

i so much prefer the former

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I agree to that, some people may find Gap confusing between fashion brand and financial institution!

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Same here..former gap is better...

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To me the new one looks like a gas/oil/energy company logo.

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I don't like the newlogo I prefer the old one.... In fact this is mroe chic, the new one is too banal!!!

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I dont understand such companies.They are far away from the trend and time spirit, but could easily afford one of the best graphic designers for sure.

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ugh, agreed. Charlotte Russe, Forever21 and Old Navy are doing more courageous things with their logos than that!!

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I get that they're trying to incorporate the blue square into their new logo because that's sort of their symbol but doing a gradient... I guess if they're wanting to *phase out* the blue square maybe a gradient makes sense but why not use the same blue square as the old one? Maybe use it as a period ("Gap.") and then use that blue period for when they advertise their website, use it as a whole social media strategy "Gap.jeans", "Gap.kids", "Gap.outerwear", etc. I'm just thinking off the top of my head here.

You said it looks like a financial institution and I can definitely see that, but what it looked like more to me was like a digital imaging or photography company. Why is that?

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Posted by: Jay James | Oct 08, 2010 at 12:17 AM

I'm not into clothing lines, but I agree, it does seem a little bit "corporate" or "boring", too formal for a fashion logo.

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I'm far more impressed with their offer on recycling denim for household insulation. Environmentally friendly & money off clothes rocks! More info at http://bit.ly/brLWmG

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Posted by: RDD | Oct 08, 2010 at 04:56 PM

In this case it looks like GAP stands for Generally Accounting Principles.

This is the worst logo design I've seen since the awful Tropicana makeover.

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Posted by: Axslinger | Oct 09, 2010 at 10:29 AM

just the fact that its bringing out all this emotion and fuss makes it an ingenious logo

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Nice logo design. The new one looks attractive than the old logo design.

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Very inspiration. Maybe I should include a cloud in my logos design as the name is Pixel Clouds?

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I agree to that and I am still wondering about gap confusion of fashion design. I think it will diminish with time. So take time! Designing is an essential part of one outer display.

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You said it looks like a financial institution and I can definitely see that, but what it looked like more to me was like a digital imaging or photography company. Why is that?
http://www.raybanonsale.uk.com/

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Wonderful and nice "New Gap Logo".

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In this case it looks like GAP stands for Generally Accounting Principles.

This is the worst logo design I've seen since the awful Tropicana makeover.

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"New Gap Logo"Thank you for sharing.

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