Editorial | The Wild Frontier
March 31,2010
The Wild Frontier
London Sunday Telegraph ST Fashion S/S 10
Shot by: Catherine Servel
Styled by: Daniela Agnelli
Location: Outside LA
Model: Karmen Pedaru
[Via]
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"The classic phenomena of cognitive dissonance (Festinger, 1957) is likely to be at play. For decades psychologists have observed that people strongly avoid the tension associated with discrepancies between their actions and their behavior. So not surprisingly, once people purchase products from a brand, they report liking the brand more. But the reverse is also true – when people declare publicly that they like a brand (by putting a logo on their profile for all of their friends to see) they are more likely to buy from it."
"Their bottom line: When you're looking to enhance your brand, your smartest bet is building a fan page with logos and fans. People friend the fan page, add logos to their profile and spread the word."
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