Coming to Prada.com An 'Audio-Tale'

 

Sometime in the next few days Prada.com will feature a multimedia project. An audio-tale to celebrate the Postcard Sunglasses eyewear capsule collection. Below is the full description from the mouth of Prada.

Milan, March 2010—Outside of every great metropolis is its great escape. This alter-ego is
not antithesis, it's the same self in different guise, a transformation that reveals something
essential about both. Biarritz completes Paris. Milan unwinds into Forte dei Marmi.
Montauk is a soft reflection of Manhattan concrete. London to Cornwall, Lisbon to
Setùbal and Los Angeles to the endless Pacific with Santa Monica. One is the brighter,
lighter twin, a coquette displaying herself in the sun with girlish delight.

Resort towns can be elegant, demure or honky-tonk, but they're essential to balance the
seriousness of the cities where we send our breezy postcard messages, open faced, like a
palm, that everyone – even the mailman! -- can read along their route: "Wish you were
here." The sun hits the sea in glints and cuts through the accumulated grime of city life. By
the time the postcard arrives back home, chances are the author has moved on. It's a relic
of a glistening moment, now in the past.

The Postcard Sunglasses capture that other side of the city, that voice captured in that
light, happy scrawl, and the person into whom we transform as the city fades behind us,
and the glimmering sea appears in the distance.

The Postcard glasses are available in six tones, each dedicated to a city and its twin:

Milan: Lime green named Forte dei Marmi.
From Milan’s gothic spires and flat fog gives way to a bright, hot beach with water the
color of old sea glass. Dip into jellyfish’ed waves and then hop the burning sand to the
shade of a large umbrella, colored like swirled candy. In the evening, in the distance, the
Apuane quarry glows pink.

Los Angeles: Pale pink named Santa Monica.
This is Los Angeles, distilled and refined. The version you imagined. Walk on Montana,
shop Fred Segal, eat sushi or persimmon pudding. Craftsman houses overlook the U
shaped inlet of the indigo Pacific, artists paint in sunlit studios, Bogenvelia blooms big.
The Industry is a distant murmur.

Manhattan: Clear with pink lenses named Montauk.
The air is thick with crickets humming, with the smell of lush green, and potato fields,
and salt. The beach is long and wide, dotted with starlets and fishermen. At the farm
stand is fresh coconut pie and wildflowers that will wilt in a day. Ride a bicycle, the city
evaporates in the salt spray.

Paris: Clear with light grey lenses named Biarritz.
Biarritz, on the Bay of Biscay, with a name that buzzes. The air and the light are airier
and lighter than back home in Paris. The Basque adds depth and spice. Be forewarned:
the surf tough and, if you’re brave enough to swim, the water’s frigid.

Comments

The things attracte me in your blog is what you write and the style you demonstrate. Thank you. Best wishes to you.

Life need many surprises, the key is to decide how you look at things. Perhaps a beautiful T-shirt can bring a great surprise to you. Now, you can find your surprises from our website.