Halston Video Preview Of Fall 09
Back in September, before the economy went downward, the company had already decided to feature their F/W 09-10 collection via a video.
" "A lot of people’s budgets will be cut and many won’t be traveling to see the shows, and this is a way to be inclusive." Says Halston CEO Bonnie Takhar.
On February 13, the full video goes out by email, on valentines day, the day after, an illustrated Fall 2009 lookbook and an invitation to see the entire collection in showroom follow.
The teaser below shows model Dree Hemingway running the NY streets in a yellow dress, passing models in different scenarios, all dressed in the fall 09 collection.