Millennial Models Like Gigi Hadid, Fueled by Social, Are Hitting the Fashion Stratosphere Fans favor bold personalities, not just beauty
It's that social media clout—not to mention the stunning face, killer body and irresistible personality—that has helped propel Hadid, seemingly overnight, from up-and-coming model to global fashion celebrity. And brands have taken notice. Over the past year, Hadid has scored big contracts with the likes of Tom Ford, Victoria's Secret Pink and Maybelline.
Along with contemporaries like Kendall Jenner, Karlie Kloss and Cara Delevingne, Hadid is part of a new wave of digitally savvy models taking the fashion industry by storm. Dubbed "the Instagirls" by Vogue, these millennial models have achieved success both in the realm of high fashion and the commercial world—a rarity since the supermodel era of the '90s. These days, some models are just as likely to be found on the Paris runways as in the pages of a celebrity weekly or Taylor Swift's latest Instagram post—or in Kloss' case, on the cover of Vogue with her good friend Swift.